hewlett-packard might be the world's largest personal computer vendor but like every other multinational looking to do business in asia it is increasingly aware of the chinese consumer's growing power.
　　惠普(hp)可能是世界上最大的个人电脑经销商，但像所有其它寻求在亚洲开展业务的跨国公司一样，它也正越来越感受到中国消费者权力的日益增强。

　　after a group of buyers of hp laptops complained to the chinese government's quality watchdog about the us company's alleged failure to deal properly with faulty laptops, the company yesterday offered expanded warranties for certain products and an apology for past inconveniences.
　　在一群惠普笔记本电脑用户向中国政府质监部门提出申诉，指称这家美国公司未能恰当处理存在问题的笔记本电脑后，惠普于昨日决定，延长几款产品的保修期限，并为过去给消费者造成的不便表示道歉。

　　hp also promised to look into reimbursements for costs incurred through repairs of faulty laptops.
　　惠普还承诺考虑对用户修理问题笔记本电脑所产生的费用予以补偿。

　　it remains to be seen if that gesture will be enough – the consumers' lawyers have demanded the government order the company to buy back faulty machines and recommend a recall of all models with known problems.
　　这一姿态是否足够，尚有待观察——这些消费者的律师已要求政府命令惠普购回存在问题的机器，并建议召回所有已发现问题的型号。

　　but it shows that multinationals must tread ever more cautiously in a market that is seeing a rise in consumer activism.
　　但它表明，在一个消费者维权意识越来越强的市场，跨国公司行事必须越来越谨慎。

　　consumer rights protection in china still lags many other countries. but frustration has led to frightening outbreaks of anger against multinationals. three years ago, a buyer of five bmw 7 series cars complained about a series of quality problems months after he bought the cars and demanded the company take them back. when it refused and offered extended warranties instead, he parked one of his bmws in front of the dealership and smashed it with a brick.
　　中国的消费者权利保护仍然落后于许多其它国家。但失望已导致了针对跨国公司令人生畏的愤怒情绪爆发。三年前，一位购买了5辆宝马7(bmw 7)系轿车的消费者，在买车数月后，投诉了一系列质量问题，并要求宝马购回这些汽车。在宝马拒绝了他的要求，只是提供延长保修期限的补偿后，他将自己的一辆宝马车停在经销商门前，然后用砖块狠狠砸碎了汽车。